Ziina
A cutting-edge look for MENA's first digital wallet
Leave your cash behind
As UAE’s first licensed peer-to-peer payment app, Ziina is on a mission to bring the next generation of financial services to the Middle East.
For their visual identity, I worked with True to Form and Balkan Brothers to develop a visual language in line with contemporary ways of consuming culture with Middle Eastern relevance.
While the logo icon references traditional Islamic tiles and people coming together, the custom made wordmark gives the name a sophisticated modern look. This is then supported by the predominantly black and white colour palette, which can be paired with bold headlines and vibrant colours when the messaging needs to be more out there.
While the logo icon references traditional Islamic tiles and people coming together, the custom made wordmark gives the name a sophisticated modern look. This is then supported by the predominantly black and white colour palette, which can be paired with bold headlines and vibrant colours when the messaging needs to be more out there.
We also created a series of illustrations and graphics that give this brand a playful and cutting-edge character.
Client:
Ziina
Scope:
Visual Identity
Illustration
Iconography
Team:
True To Form
Balkan Brothers
Team:
True To Form
Balkan Brothers
Year:
2020
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Vicente Reyes Montealegre
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